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Project
Typology. Pop-Up
Year
2025
The Typology store concept reflects the brand’s minimalist, nature-driven approach to skincare. While centred on Typology’s core range, it also introduces a new line of ingredient-focused workout products. This feels like a natural extension for a brand already rooted in wellness.
The retail environment carries this philosophy through materials such as travertine, rammed earth, and wood. Together, these elements create a calm atmosphere that prioritises wellness over consumption. The design is pared back yet intentional, with every detail reinforcing clarity and authenticity.
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This new store concept is intentionally pared back to allow the products to take center stage. Its design draws inspiration from the geometry of the products themselves, featuring graceful curves and refined rectangular forms that form the foundation of the display elements.